Wellness and outdoor technology are no longer niche categories — they’re reshaping how people live.

In a longer conversation with Grace Gong, Jesse dives into why this space represents both cultural momentum and long-term economic opportunity. Consumers are prioritizing mental health, physical vitality, time outside, and meaningful experiences. Technology, when designed thoughtfully, can deepen those priorities rather than distract from them.

During the episode, we discuss how founders can build products that enhance human flourishing — not just efficiency. From connected fitness and recovery platforms to tools that help people unplug and reconnect with nature, the opportunity set is broad and still early.

We also talk about what investors often misunderstand about the space. Wellness isn’t a passing trend. Outdoor participation isn’t cyclical in the way many assume. The shift toward preventative health and experience-driven living is structural.

At Wildwood, this is where we focus. We believe the next generation of category-defining companies will sit at the intersection of technology, wellbeing, and the outdoors.

If you’re building in this arena — or considering it — this episode provides both encouragement and practical insight.