The global wellness economy continues to expand — and it’s far bigger than most people realize.

In a conversation with VC10X, Jesse unpacks why wellness represents not just a cultural shift, but a massive economic opportunity. From mental health platforms and preventative care to community-driven fitness and recovery technologies, founders are redefining what it means to support human performance.

The discussion highlights a key theme: consumers are investing in feeling better, living longer, and staying active. That behavioral shift opens space for innovation across digital health, consumer tech, and experiential platforms.

We also touch on the investor lens. How do you differentiate durable businesses from short-term fads? What signals suggest long-term staying power? And how can founders position themselves thoughtfully within an increasingly crowded ecosystem?

At Wildwood, we believe that backing companies that improve lives is both meaningful and economically sound. Wellness isn’t a side category — it’s foundational to how people now define quality of life.